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My Story


My Story

In 2011, freshly graduated from University, my partner (now wife) and I wanted to start investing in property to create passive income.

We saw almost everyone working a 9-5 for 50 years, with nothing to show for it.

No freedom, no choices, fearful of being made unemployed from a job they didn’t like. Because they relied on it.

As second generation immigrants, we knew struggle and how hard our parents worked.

But we wanted a different life.

Not to be “rich”. But to be independent & free. To have time to do the things we love, with the people we love. Continued below…

My Vision

My vision is to see people reach achieve their full potential

My Mission

My mission is to remove financial stress so we can all do the things we love, with the people we love

Our Brand

Living life inside the box means to be restricted, oppressed and mainstream. Living outside the box means to have choices, freedom and flexibility.

The same is true in real estate. Inside the box means to follow myths & “noise”. Outside the box means to follow the data and ignore others’ opinions.

My Journey


My Journey

When I went to learn about property investing all I could find back then were conference room seminars where some “expert” would skim through some basic strategies and try to sell you a house & land package or off-the-plan property at the end at the back of the room.

This didn’t feel right to my partner and I.

I was an Investment Banker at the time, working at JPMorgan. I was in stock research and trading, advising and doing $100M+ deals for superannuation and managed funds.

I knew data and statistics. In the stock market we “lived” numbers. But in real estate, everyone was towing the same old line, “infrastructure, proximity to CBD, amenities, train stations, vacancy rates, yields”. As if following 5-10 high-level indicators would get you the passive income you needed to leave the 9-5.

So I decided to collate all the property data available over 30 years of history (50+ factors) and run the “multi-variate regression analysis”, normalising for “auto-correlation”, to understand the “coefficients, weightings and thresholds” of both quantitative & qualitative factors, what truly drives capital growth and high cashflow.

I used this system to start our own portfolio and it worked, getting better and better with more experience and the real world “street smarts”.

Now we have 12 properties worth over $13,000,000 providing $200,000+ net passive income and we have helped over 1,200 people start or accelerate their passive income journey since 2017.

My Team

I believe in “happy team, happy clients, happy business”.

This is the team that has helped clients buy 3,000+ properties worth over $1.5 Billion Dollars, saving them $50 Million in Buyers Agent fees.

They have former experience in large companies like PWC, KPMG, IKEA, NAB, Virgin Australia, IBM, etc, and each one of them has post-graduate qualifications such as an MBA, Chartered Accountancy, or other Master’s Degree.

Most importantly they are all successful clients & investors and down-to-earth genuinely nice people.

We don’t just hire anyone!






Client Results